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Articles
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What South Africans do online
Effective Measure, a leading online Audience Measurement solution, released their May 2011 statistics report, revealing what South Africans do online.
The table below provides a summary from the report:
| What South Africans do online |
| Use the Internet for |
| Number of websites as at December 2010 | 255 million |
| Number of websites added in 2010 | 21.4 million |
| Email | 88.55% |
| Banking | 71.59% |
| Reading news / magazine articles online | 68.66% |
| Research / obtaining information | 65.37% |
| Social Networking | 51.02% |
| Job search | 34.74% |
| Shopping | 33.73% |
| Chat | 28.78% |
| Directory Service | 25.95% |
| Music downloads | 25.33% |
| Instant Messaging | 22.66% |
| Watch TV and Videos online | 16.31% |
| Listen to the radio online | 14.65% |
| Podcasts / video downloads | 13.57% |
| Bogging | 12.12% |
| Share trading | 8.64% |
| Dating | 3.62% |
| Gambling | 2.81% |
| None of the above | 1.01% |
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